New York-based VPL (a.k.a. Visible Panty Line) was started in 2003 by former stylist Victoria Bartlett. Originally a women's underwear label, in 2006 VPL expanded to include a full women's ready-to-wear collection, and now offers handbags, shoes, and jewelry.

"I had this concept — at the time it was either just lingerie or sportswear, and I wanted to create a new divide, a bridge between the two."