Daughter of famed designer, John Rocha, Simone Rocha has been generating serious buzz ever since her MA show at Central Saint Martins in 2010. After seeing Simone's MA collection, Fashion East director Lulu Kennedy invited her to show during London Fashion Week that same year. Then, in 2011, she designed a capsule collection with Top Shop who offered her sponsorship for her next three shows. Seemingly overnight, Rocha's clothes were being worn by some of Hollywood's biggest stars and picked up by hip shops including Paris's Colette and London's Dover Street Market.

"It's all about emotion, whether I see something as ugly or beautiful, and it is about collecting those visuals and allowing them to make you think."