Serge Cajfinger launched the French ready-to-wear label Paule Ka in 1987. Drawing inspiration from mid-century Hollywood, Paule Ka takes classic pieces and adds his signature touch, playing with juxtaposed colors & textures, and asymmetrical cuts. In 2010, the label introduced a collection of evening dresses called Black Carpet.

"Designing a dress is like painting on a white canvas, you can do whatever you want, you can express so many things."