Lacoste is a French high-end clothing company that came to be recognized through its green crocodile logo inspired by founder and French tennis champion René "the Crocodile" Lacoste. Lacoste established the brand in 1933 with his newly designed polo shirts, which are still a sporty-chic staple for the country club crowd and world-class athletes alike. In addition to its full range of men's wear and women's wear, the brand is well known for its fragrance and home collections.
"Suppose I had picked a rooster. Well, that's French, but it doesn't have the same impact."