After studying Law, Fashion Design and Photography, Jordi S. Belda began to dedicate his time in full to the world of online communication. In 2001 he created DressLab, a digital platform about fashion, music and art and which in 2002 was selected as one of the most interesting digital fashion magazines of the time by the book "Net Mode Web Fashion Now," written by Laird Borrelli and edited by Thames & Hudson.

Expanding his professional experience in this field, in 2006 he took part in the creation of Birdog, a digital agency that connects influencers, people and brands and which he currently manages.