April77 is a French ready-to-wear brand founded in 2002 by Brice Partouche. Inspired by "artistic and cultural references of the Youth Culture," slim cut jeans and oxfords in dark and muted tones, graphic tees, and biker jackets make up the brand's rock-star aesthetic.

"April 77 is not a jeans brand. We sell an attitude and we make jeans just because it fits with our inspiration, with the music we love."