Absolutely everyone in fashion land knows Rankin.
Rankin (a.k.a. John Rankin Waddell) is a British portrait and fashion photographer who has captured personalities from the Queen of England to Dove's Campaign for Real Beauty. In 1992, he founded Dazed & Confused magazine with classmate Jefferson Hack. In 2000, the team launched RANK, followed by AnOther Magazine, AnOther Man, and HUNGER. The Dazed Group also publishes AnOthermag.com, Dazeddigital.com and Dazedtv.com.