If you’re a Marketing Executive with success generating brick-and-mortar retail sales and enthusiasm for leveraging Web 2.0 technology and social networking to engage the consumer, this might be your next great career move.
For all the details, visit: www.bluegorillamarketing.com
This is an opportunity for an experienced Marketing professional to apply everything they believe and know about using social networking as a marketing vehicle to today’s customers. There is total commitment to the marketing function, and the VP Marketing will be part of a strong collaborative team and environment. The environment encourages thinking outside yesterday’s conventional wisdom to create something that has not existed before, while maintaining the culture and values on which success is based. The company is small enough to be able to have an impact and large enough to get things done.
This position is a building position rather than a maintenance position and is a unique opportunity to be in on the ground floor providing leadership for the e-commerce channel and other creative marketing initiatives being discussed at Anchor Blue.
Key Duties & Responsibilities
• Key performance indicators: driving traffic, conversion and improving margin mix.
• Creating innovative marketing programs specific to the AB customer demographic
• Maximizing the use of and integrating consumer marketing channels through the use of social networking tools, e-commerce, event and promotional opportunities and in-store visual clarity and distinction.
• Responsible for the overall look of the visual merchandising of stores, including windows, signage and displays.
Background Required
• 10-12 years’ experience with demonstrated progression in leadership roles within the marketing function of either a fashion apparel retailer or manufacturer or retail consumer products company marketing creatively to teens and/or young adults.
• Demonstrated strategic and creative vision, with success in anticipating trends in the Anchor Blue target customer base behavior to design successful marketing programs that leverage those behavioral trends.
• Strong internet marketing capabilities including online advertising and promotion, building online communities and establishing an engaging and pervasive online presence using a variety of social media platforms and direct experience in implementing a highly effective e-commerce program.
• Guerilla marketing mindset with ability to exercise resourcefulness and ingenuity in developing grassroots-oriented marketing programs and strategies
• Exceptional abilities in retail marketing with demonstrated success in generating customer traffic and increasing in-store sales, including experience in sales promotions, creative visual merchandising, signage, plan-o-grams, etc.
Limited relocation package.
For all the details, visit: www.bluegorillamarketing.com
