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Unfortunately, it's not enough for a designer to be creative; you also have
to have some business sense. As fashion gets more and more corporate driven,
it's important to be aware of the business climate and understanding the
mechanics behind it. By religiously reading trade papers like "Women's Wear
Daily" you will get a lot of valuable information. If you want to run your
own company, you need to be extremely organized and learn at least the
basics of economics. A lot of fashion schools are currently increasing
business classes in their curriculum. "Our students have to be smart enough to
know how to negotiate a contract, or to pick a business partner," says Carol
Mongo. It's perhaps telling that many of the designers that are really
successful today, like Calvin Klein or Tom Ford, are involved in every
aspect of the business from licensing strategies to ad campaigns to
actually designing the clothes.
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