"I don't set out to be mysterious and perverse.... I love people who have rules but also have the courage to break them when they no longer make sense."
Fashion's most famous recluse quit business school and started designing clothes in 1977, when he couldn't find a T-shirt that he liked. Over the next two decades, Lang established his reputation as a fashion bright spark with his sparse, urban, borderline avant-garde designs. In 1999, Lang surprisingly abandoned his low-profile existence in Vienna and moved to New York where he struck up a partnership with Prada. After alleged disputes, Lang left his own label in 2005 and turned his attention to art.